An advertising path - summer(1)
Powerfully impressed by the combinations of words and visuals by a Japanese copywriter, Takashi Nakahata, I decided to skill up my copy-writing ability. After graduating from university, I started working in a small design office in Hamamatsu. Writing and taking photographs for a magazine involved with much of advertising. Since then, my late 20s was like a hot summer for just active in making advertisements. Although I didn't resign myself to pursue my own works, I just felt that I can achieve even art-level works on advertisements. Mine was still childish at that time, though I was confident with my talent. Indeed, I had no doubt in my success and believed in the possibility of Japanese language. That was the age; there was a lot of room to sell products especially in Japan, and with abundant budgets every ad creators could try innovative expressions.
Since my job in the first design office was rather a reporter than a copywriter, I moved to Tokyo seeking for a work, where I can write copies for advertisements, before reaching 26. When I greeted to a previous client, he said that if I rebuilt my career in Tokyo I wouldn't be able to get married until 30. Although getting a stable position and supportable salary for a family in the advertising industry in Tokyo was such a difficulty, my interest was only to make outstanding ad works. Fortunately or unfortunately, I had not yet been involved in romantic relationships. I might have been too selfish, but I believed and still believe my work can fulfill and move my possible partner.
Just the day before my 26th birth day, my grandmother died of old age. She was my last grandparent, and used to be a great supporter of my grandfather who was a traditional engraver. They didn't told a lot, though, through their attitude to me, I could tell what is wrong and what is right by a Japanese tradition. However, that norm has been eroded by the name of ’individualism’ gradually.
June, 2002
June, 2002
June, 2002
July, 2002
July, 2002
by tetsuya_endo | 2008-03-13 07:29 | Chapter 2
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■Tetsuya Endo Profile
Born in Shizuoka-prefecture, Japan, 1961. BA, Seikei University (Major: Cultural Science) in 1985.
As a copywriter (creative director) in the Japanese advertising industry for over 15 years, I have never been satisfied with and by compelling myself and others to sell and buy goods. Thus, I left Japan or its materialism for apparently nature-co-existing Canada, where as photographer finding that I can't be a Japanese without Asian background prompted me to settle in the Philippines. While challenging a new business by the slogan "Economy & Ecology, ECOH!," I have been looking for a publisher for this "Transition Japan" and also "A Man Goes to North."
1961年、静岡県生まれ。成蹊大学文学部文化学科卒。日本デザインセンター、東京グラフィックデザイナーズをはじめ広告企画制作業界でコピーライター、後クリエーティブディレクターとして15年以上務めるも、売れども売れども、買えども買えども満たされず。カメラを手にカナダ横断を往復するドライブで「アジアの日本人」でありそれ以外何者でもないアイデンティティを悟るとフィリピンに移住。"Economy & Ecology, ECOH!"をスローガンに新しいビジネスに挑戦しながら、この「Transition Japan」及び「A Man Goes to North」を上梓できる出版社を探している。

cell: +63.928.707.2843

No part of this publication may be reproduced for use in any form, without prior written permission of Tetsuya Endo.
掲載画像・文章の無断使用は禁じています。全コンテンツの著作権・版権はTetsuya Endoが有しています。